Obstacles remain for hiring women and minorities in India’s platform sector

“Scooter girls are the new delivery boys.” So Tweeted the Times of India recently when it was promoting its article about increasing numbers of women working as riders for India’s delivery platforms.

The article follows Reena Gupta, mother of two and one of the poster “scooter girls” – or “delivery partners” – for India’s food delivery platform, Zomato.

“Sometimes when my children need me, I can drop by in the middle of the day,” Gupta is quoted in Zomato’s promotional materials. “This would not have been possible in an office.”

But despite Gupta’s positive experience, platform delivery companies seeking to recruit women – or members of certain castes or religions – in India can still encounter many obstacles ranging from outright hostility to unexpected issues with algorithms.


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